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VIDEO PRODUCTION



Video Production

The production part of video production is the actual video shoot. Here are a few of the video production services (and staffing considerations) that go into production:

  • The Producer is involved in all phases of production from concept to completion. This includes coordination, supervision, and control of budget, talent, crafts, and more.
  • The Director of Photography (Main Camera Operator) works with a Director to execute their vision for the script. They oversee the Camera and Lighting Departments and create the visuals that tell the story.
  • The Assistant Camera Operator is responsible for marking a sync point between the video and audio with a clapper board (slating), making sure that the focus is set correctly, and changing batteries and recording media.
  • The Field Audio Engineer mixes, reproduces, and manipulates sound and effects.
  • The Gaffer is the head of the lighting department. They’re responsible for the design of the lighting plan.
  • The Grip develops and builds the set for a movie, commercial, or television show. Grips work on the equipment that supports the cameras and lighting.
  • Makeup Artists must know and understand makeup and the techniques used to apply it to the face and neck. Body Makeup Artists apply makeup to various areas of the body and can alter the actor’s appearance.
  • The Drone Operator operates any drone cameras used for video production.
  • The Production Assistant is responsible for communications between the various production departments and managing lockups.
  • Specialty equipment might include high-def cameras, lighting, audio, and other equipment.

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